By creating the fastest products for the fastest athletes in the world PUMA has supported sport and culture from the very beginning For more than 70 years we have drawn strength and credibility from our sporting heritage In 1919 the brothers Rudolf and Adolf Dassler took the first step in a long history of performance and speed they founded the Dassler Brothers shoe factory in their home town of Herzogenaurach in Germany Five years later in 1924 they moved to their first factory At tha
Underwear
ls for the worldclass athletes in Dassler shoes The first records were also set two world and five Olympic records This is how the Dasslers achieved their national and international breakthrough 28 years after the Dassler Brothers shoe factory was founded the brothers separated after a dispute Rudolf Dassler moved to another familyowned building converted the warehouse into a factory together with his 14 employees and founded his own company The Sportschuhfabrik Rudolf Dassler RUDA
was registered as a company in January 1948 and took over a few months later on June 1 1948 the operation on It took another four months for the PUMA brand to be born on October 1 1948 PUMA was registered with the German Trademark and Patent Office In December 1948 Rudolf Dassler finally announced his decision to name the company PUMA Schuhfabrik Rudolf Dassler in a letter to partners and customers It was entered in the German commercial register on January 14 1949 Another compa
ny logo was patented in 1958 The Formstrip originally intended to stabilize the foot in the shoe was immediately a PUMA trademark and can be seen on almost all of the brands shoes With the advent of mass media the timing of the launch couldnt have been more opportune thanks to television and print media the PUMA Formstrip has been seen around the world The PUMA Speedcat represented our longstanding relationship with motorsport The design was created in 1998 as a fireproof pad for Form
